Global ecommerce thrives on the power of content. Online retailers and marketplaces rely on optimized product descriptions, category texts, marketplace copy, and more to attract customers, enhance user experiences, and boost sales. This is where Conversionmaker.ai seeks to help businesses create conversion-optimized content by combining their A/B-testing background with next-gen AI support.
However, serving enterprise customers came with a major challenge—manually handling diverse data formats to import product information from PIM and webshop systems into their platform. Jean-Luc Winkler, Chief Technology Officer, shares how nuvo solved this bottleneck—enabling fast, self-service data imports for AI copy creation at scale.
Conversionmaker.ai is a German-based AI platform designed to help businesses enhance conversion rates by quickly creating optimized marketing copy. Users can easily input product properties, keywords, and images to generate quality, SEO-friendly, and CRO-optimized texts—including product descriptions, marketplace copy, category texts, social media posts, blog articles, and more.
As the company grew, catering to enterprise customers with large-scale copy needs became increasingly complex. The surge in text creation jobs, especially during seasonal product launches, along with the diverse data formats and structures in customers’ ecosystems, made it challenging to import customer data for copy creation into their platform.
Traditionally, the data import process at Conversionmaker.ai involved creating native integrations to receive data from unique PIM and webshop systems. Meanwhile, many customers, pressed for time, continued to send product data via email in CSV or Excel files. As a result, the team often had to reformat data manually or semi-automated to fit their tool’s template before nuvo was implemented.
“Dealing with various data formats and mapping product details to include relevant and exclude irrelevant information across different datasets, made the import process inefficient and difficult to scale. Also, with the lack of a user-friendly, self-service solution, customers often needed our team’s support with data imports, which tied up resources and slowed down adoption,” Jean-Luc said.
Manual data imports were becoming increasingly time-consuming and error-prone, creating a significant bottleneck for business scaling. Recognizing the need for a sustainable solution, Jean-Luc explored several data importers on the market.
With customers using various ecommerce platforms and managing data in different ways, the team looked for a solution enabling customers to upload product data in their preferred format—without relying on support from Conversionmaker.ai.
“During a podcast appearance, I connected with nuvo’s CEO, Michael Zittermann, and was happy to learn about nuvo’s advanced capabilities. That introduction quickly turned into a strategic partnership,” Jean-Luc recalls.
Jean-Luc led a team-wide evaluation of nuvo, assessing the manual effort needed for each customer to import their data, factoring in setup and ongoing management of complete workflows.
The team also looked at additional features that could set Conversionmaker.ai apart from competitors and soon recognized bulk data processing as the key to scalable AI content creation.
“It was clear that handling large-scale data would be critical for our growth. We needed a solution to manage mass data imports quickly and efficiently. That’s when we decided to adopt nuvo—it integrated seamlessly into our UI and simplified scaling,” Jean-Luc continued.
Conversionmaker.ai chose nuvo as their go-to partner for scalable data imports because of its:
Integrating nuvo has enabled Conversionmaker.ai to empower customers to create as many bulk content creation jobs as needed, upload data from multiple files across their PIM systems and online shop platforms, and manage the import process independently from start to finish.
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"With nuvo simplifying bulk data imports, customers can focus on generating large volumes of content without the complexity of manual mapping, validation, or cleaning."
“Users appreciate how seamlessly the data import process integrates into the workflow. The real value lies not in handling the import but the ability to move quickly to the actual bulk content creation, making the experience smoother and boosting satisfaction,” Jean-Luc concludes.
Finally, nuvo’s flexibility across teams has made it easier for Conversionmaker.ai to plan development resources—they no longer need to handle last-minute customer data import requests and can focus on the core product.
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